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Most business and individuals contact me directly based on recommendations from colleagues or a freelance service.
Do you need more details on my process before you contact me?
Acceptance of any project will require a thorough understanding of the problem
we are trying to solve. Therefore, please provide me with high level details of your project in your initial contact request. Thanks!
You can get in touch with me using my web form.
What are my rates?
Every project and client is different. Depending on the nature of the project and your business needs, I work on either a fixed cost basis or a freelance hourly day rate billed on the quarter hour.
For large projects I scope out all of my work in advance and prepare a detailed deliverables document. This document outlines the total costs of the project and required deliverables.
My life outside of work
Outside of work I am a devoted family man and father who loves motorcycle touring, strong coffee, Bebop Jazz,
hiking, hunting, camping, sailing and reading. During my down time, I’m most likely to be found planning my next adventure.
More about what I do if you are interested>>
What I do and how I work
I'm the nexus between research, visual design, development teams and the business unit
What I do
As a user advocate, my involvement ensures that your digital products and services balance the needs of your users with your
stated business goals.
Through working collaboratively, I strive to simplify complex problems, understand users’ motivations, avoid
business jargon, and use common language to articulate my design experience and knowledge of user psychology
I’m a perfectionist at heart, but 25 years of experience have taught me how to meet the demands of a fast-paced environment without sacrificing quality.
I start with collaborative dialogue, requirement gathering, user testing of pencil and paper prototypes and
then refine them with Visio, OmniGraffle, Photoshop, and Quartz Composer. After continued testing reveals
an optimal core experience, I hand code functional HTML prototypes or simulations using templates I’ve
created over the years.
The end result is the creation of innovative client experiences.
My work style
I have a passion for crafting well-designed, win/win client experiences. I strive to connect people to products,
resources and services that fulfill their needs while benefiting the business provider.
I enjoy both working independently or as part of a team. I’m at my best when working on challenging projects. I like to innovate, meet deadlines,
work hard, have fun, enjoy bad puns, and I have a wry sense of humor.
For the past 15 years I have been creating websites and user experiences. My coding skills developed in concert
with the growth of the Internet, Web technology and mobile computing. I built my first
commercial website in the mid 1990s and began designing complete user experiences (UX) in the early 2000s.
In my most recent projects I've crafted and implemented responsive and mobile first designs utilizing an adaptive content strategy. I strongly believe in utilizing mobile first
design thinking for projects I undertake.
Moreover, I'm a student of the human condition. In my first career as a pastor, I focused on the core motivations and
behaviors of my parishioners. This helped me understand and influence their life choices thru the various
communication vehicles I utilized.
My university study was directed toward my Masters of Divinity. During that time, my core disciplines centered around behavioral psychology, sociology, cultural study, communication and counseling. As a result, I understand people very well
My design process
Since my early career, my design process has been heavily influenced by Alan Cooper’s book “About Face: The Essentials of Interaction Design”. I’ve fully embraced Goal-Directed design as a starting point for any design work I do.
Over the years I’ve adapted that process into a flexible framework that incorporates elements of Design Thinking, Lean UX and Agile depending on the project type, duration and timeline.
Dave Landis has created an excellent illustration that best exemplifies the design style I utilize. I include it for reference.
In my process this manifests in two over arching project types I use to classify projects.
Type 1 projects
Creating new experiences. These projects will have a slightly larger runway as the “design thinking” requirements gathering and creation of the core user experience has more integral parts to consider.
Think of this in terms of business requirements, UX research, personas, scenarios, mental maps, experience maps, paper prototypes and gorilla testing of early hypothesis and revision of the core user experience.
Once the core user experience has been established and tested, the type 1 project follows the type 2 iterative pattern below.
Type 2 projects
Evolving existing experiences. These projects are centered on a continued evolution and update of a current experience. I review and validate all previous design thinking and experiments then quickly move into the creation of new hypothesis to validate, test and explore.
Think of this in terms of business analytics, UX testing, A/B testing, key performance indicators, metric analysis, micro interaction tweaks, augmentation of the core user experience and generation of new ideas.
Once the experiments are created, an Agile development approach is utilized to get these experiments in flight and begin the data collection process for analysis. From here I follow a “Lean UX” strategy pretty closely.