Making Your Vision a Reality

In addition to digital business coaching, I offer 3-highly focused areas of service to help your business grow

Understanding how your customers engage with your brand in the digital world

Understanding your digital ecosystem, we will identify and capitalize on gaps and then take advantage of trends in your market. This is accomplished via:

Collaborative requirement interviews

The success of our collaboration starts here. I take the time to ask questions, observe, listen, and truly understand what makes your business tick. As our collaboration grows, we will discover customer behaviors that can be influenced to help build the success your business.

Expert content & ecosystem reviews

Helping your business better differentiate your products and services from the competition. As I review your content and compare it against its digital ecosystem, we will identify and capitalize on gaps and trends in your market.

Content strategy

Content is king. I help you structure your digital content so it is more relevant to your customers' needs. Providing useful and relevant content opens the door to greater revenue generation potential.

Information architecture (IA)

I strive to connect people to products, resources and services that fulfill their needs while benefiting your business. As my understanding of your business grows I refine your digital products functionality.

Utilizing your customer's digital behavior to gain a deeper understanding of their needs, motivations and goals

The easiest way to understand behavior is through identifying a users goals and needs. This is accomplished via:

Usability research and analytics

Understanding your customer is foundational to the success of our collaboration together. We need to learn your customers' motivation, verify it, and not just rely on what we think they want. I employ a variety of research and testing methods to uncover this type of data as we refine the core user experience.

Empathy maps and persona creation

As our collaboration develops, we will need to document our finding so we can share what we discover. The empathy maps and user personas I develop serve as our guides while we seek to understand and influence your customers' behavior.

User journeys

Discovering your customers' journey thru your digital products is vital to developing a more relevant and rewarding core experience for your customer. As a user advocate, my involvement ensures that your digital products and services balance the needs of your customers with your bottom line.

Emotional influence

Our goal is not to trigger a specific emotion in your customers or manipulate their needs. We are attempting to create a deeper meaning around the experience that your customers have when engaging your digital products and services.

Developing creative solutions that build your business while maintaining your customers' loyalty

We accelerate a project and reduce the time to market by creating functional documents and prototypes.

Requirements development

This is the expression of all the hard work we do in the first two parts of the process. In short, the final product will only be as good as the foundation we build upon. Honest and open collaboration is critical to our success as we work together.

Continued usability testing

Testing allows us to validate and refine your digital products' concepts, emotional triggers and task flow. The end result is a core digital experience that meets your customers' needs while helping your business grow.

Wireframing solutions

Helping to communicate your product vision all the way through the process. Wireframes document the development of key elements and become the functional blueprints for your digital products and services.

Iterative prototyping

I accelerate a project and reduce the time to market by creating functional HTML mock-ups that allow you to gain feedback and iterate on designs before production coding begins.

Mobile app prototyping

Using tools like quartz composer and Facebook's Oragami, I create high fidelity simulations of mobile applications. These simulations allow us to test and refine the interaction design. As a benefit, we can rapidly develop the look and feel with micro-interactions prior to any code being written.

Web development

With over 14 years of web development experience, I seamlessly translate prototypes and flat designs into standards-based code that works across mobile and desktop contexts. My experience allows me to esily adapt our wireframes to CMS platforms you may be using.

Selected Works

Over 14 years of UX research, design and strategy experience behind these sample sets of my work in this online portfolio

Design Process Design Portfolio

The goal of my User Experience design process is to find insights, patterns, and nuances of behavior to uncover design decisions that aren’t always evident in requirements document, specifications or wireframes.

At its heart, my design process relies on a lifelong study of people and understanding what makes them behave as they do. This is the core User Experience design skill I possess.

Jump to What I do and how I work

User Research Persona Creation Set

I create my personas, empathy maps, and user journies from observations, research and stakeholder interviews. The goal is to always include social and demographic characteristics, values, needs, desires, goals, habits, expertise, cultural background and motivations of users.

Sketches Concept Ideation Set

I use low-fidelity paper prototypes in order to have an early validation of the product saving time and making sure I’m not producing wasteful design work. I easily and efficiently make changes while including users feedback based on their reactions.

Wireframes Concept Design Set

I build high fidelity wireframes and fully annotated diagrams, having a basis to begin creating screens; I also use them for iterative user testing and as a reference point for functional specifications.

I also use flow wireframes to document the development of key elements of the user flow. These wireframes become the functional blueprints for your digital product.

Client Experience E-Commerce Set

Book cover and supporting sales site content to add:

Initial sketches and wireframes
Design problems and solutions
Personas, user journeys, and user research
Final design mockups

Case Study RussellLINK Set

Challenge
Redesign an aging CMS driven enterprise website without negatively impacting the current user base while preserving credible, trustworthy and reliable content that provides resources for users and develops Russell’s client base.

RussellLINK is a corporate B2B content website showcasing products, services, practice management and the business history as a market leader in mutual funds with 72 years of experience managing actively managed mutual funds.

Process Documentation Project Development Set

Documentation is a necessary step to simplify maintenance and reduce business risk. Therefore, I also document the UX considerations for all stages of a project.

Navigation design
Content hierarchy and emphasis
Site maintenance process
Personas, user journeys, redline build sheets

Responsive Web Design Connecting Point Set

This business grows by getting a sample curricula packet into the hands of qualified educators. As a result, this site is designed to:

Support exposure to the curricula via workshops
Promote curricula "Evaluation" via a trial set of work books
Allow for the curricula to be purchased via a purchase order. These will be renewed on an annual basis thus generating residual income.

Key design considerations incorporate various techniques to help influence the behavior of the site's users. Several of these are:

Provide free NSTA worksheets = Reciprocity generates good will
Provide curricula that meets new federal mandates for science = Compliance need met
Look and feel is more organic = Build trust in the author.

Get a Free Quote and Begin Our Collaboration

Acceptance of any project will require a thorough understanding of the problem we are trying to solve. Therefore, please provide me with high level details of your project in your initial contact. Thanks!

You can get in touch with me using my web form or read more details on my process.

Download my and email it to me seperately.

What are my rates?

Every project and client is different. Depending on the nature of the project and your business needs, I work on either a fixed cost basis or a freelance hourly day rate billed on the quarter hour. For large projects I scope out all of my work in advance and prepare a detailed deliverables document. This document outlines the total costs of the project and required deliverables.

My life outside of work

Outside of work I am a devoted family man and father who loves motorcycle touring, strong coffee, bebop jazz, hiking, hunting, camping, and reading. During my down time, I’m most likely to be found planning my next adventure.

What I do and how I help your business

I'm the nexus between research, visual design, development and your business

My design process

I have a multidisciplinary skill set that integrates creative problem solving, story telling, and behavioral psychology. I’m a critical thinker who can create designs among customer needs, business constraints, and technological realities.

At its heart, my design process relies on a lifelong study of people and understanding what makes them behave as they do. This is the core User Experience skill I possess. My understanding of human behavior is applied in the following 8 design steps.

1 Learn. Gain knowledge of users context, technologies, conduct interviews, lead studies, and research competitive products. 2 Excavate. Uncover materials that will aid development of the design: content strategy and inventories, business rules and cases. 3 Integrate. Create user profiles, task flows, user journeys, emotion maps, mental maps, scenarios, and behavioral analysis.

4 Envision. Brainstorm, evaluate, test, and select wireframe concepts to paper prototype for further development. 5 Design. Create, test and evolve the concept wireframes into a full design solution. 6 Refine. Evaluate design solution with stakeholders to obtain feedback and conduct more usability testing on interactive prototypes.

7 Deliver. Complete design with build specifications, run sprints, monitor project and produce launch candidate. 8 Evolve. Collect feedback, generate new experiments, testing new ideas, maintain and update the user experience accordingly.

What my process does for you

The goal of my User Experience design process is to find the insights, the patterns, and the nuances of behavior and design decisions that aren’t always evident in requirements document, specifications or wireframes. I accomplish this by utilizing a goal directed design methodology to:

understand the business reality, setting, needs, engagement, and revenue model.
improve our understanding of the customers' needs, motivations and what they desire.
develop a digital solution tailored to both the customers and the business.

My design process ensures the exploration of the user behavior, design problems, and usefulness of a product which ultimately leads to the artifacts found in the this web portfolio. This process is not locked into any software tools-of-the-trade as they often change with technological advances. Therefore, I have not commented on the tools used to build this site or make the artifacts shown in this portfolio.

As a user advocate, my involvement ensures that your digital products and services balance the needs of your users with your stated business goals. Ultimately, my process allows you to better understand and leverage the online behaviors of your customers.

Begin Collaborating