Understanding your digital ecosystem, we will identify and capitalize on gaps and then take advantage of trends in your market. This is accomplished via:
Collaborative requirement interviews
The success of our collaboration starts here. I take the time to ask questions, observe, listen, and truly understand what makes your business tick. As our collaboration grows, we will discover customer behaviors that can be influenced to help build the success your business.
Expert content & ecosystem reviews
Helping your business better differentiate your products and services from the competition. As I review your content and compare it against its digital ecosystem, we will identify and capitalize on gaps and trends in your market.
Content strategy
Content is king. I help you structure your digital content so it is more relevant to your customers' needs. Providing useful and relevant content opens the door to greater revenue generation potential.
Information architecture (IA)
I strive to connect people to products, resources and services that fulfill their needs while benefiting your business. As my understanding of your business grows I refine your digital products functionality.